M247 Brand strategy and visual identity

With over 20 years of heritage as an industry leader in the connectivity and cloud services sector, M247 has the knowledge, experience and capability to transform businesses through the power of connectivity.


They offer a wide range of solutions including Fibre Business Broadband, Wireless Microwave/Radio Broadband, Leased Lines & Wireless Leased Lines, Web Hosting & Dedicated Server Solutions, Firewalls & DDoS Protection. Basically, everything you need to make sure your connections are fast enough to keep up with your growing business.

Connecting M247 with their purpose

M247 is a high-energy, high-growth technology business. They’re the perfect partner for ambitious businesses looking for an organisation who can offer the world-class connectivity it takes to succeed in this increasingly digital, fast-moving world.


We knew they were an exciting business with a lot to offer, but our goal was to give M247 a platform to show themselves and their purpose off to customers. To do this effectively, we needed to develop a new brand strategy, as well as new visual identity that could do the business and their story justice.

Clean, contemporary and always connected

Underpinned by a core positioning statement of ‘connecting your business in ways only we can’, we created a distinct look and feel that separated M247 from the rest of the market.


The visual identity centres around a framing device, created from the characters in the M247 logo. Combined with crisp geometric shapes and intelligent use of colour, the brand delivers real stand-out with a limited colour palette.


The inclusion of more subtle graphic elements, like the dotted lines, also gives us a flexible way to convey a consistent sense of connection between the brand, the messages and the services they offer.